The alt text describes what’s on the image and the function of the image on the page. This is an in-depth article about the alternative text attribute : from what is an alternative text to how to perfectly write them . In general, the alt text should follow the guidance for linked images. The same image can tell many different stories. If you’re lucky, you might even be able to get your images to show up on Google Images which can drive a lot of traffic to your site. Filling out your ALT text fields is a great way to boost your Image SEO and rank for more keywords. They sure have studied Alt text best practices thoroughly! Search engines place a lot of value in the practice when considering ranking and relevance, especially Google. Alternative Text (or Alt Text) is text information that is added to non-text elements such as images, icons, and buttons.Alt text allows interpretation for people with comprised vision, but it also allows interpretation for individuals who turn off images on a browser (in instances such as low bandwidth or poor connections) and programs such as web browsers. Let’s discover some alt text best practices you should apply to your website: Define your goals. Describe the image accurately. The practice of writing alt text has helped me make my designs better. For presentations, PowerPoint offers alt text fields for your slideshow images. Define your goals . Whenever an image is used as a link it must have ‘alt’ text, otherwise the screen reader will fall back to announcing the link URL (even if you use an empty ‘alt’ attribute). Creating good alt text isn’t a science — it’s more of an art. (grin) 3. Include the text that is present in the image. Alt Text for Images – 2020 Best image SEO Practices Adding alt text to your images if the first rule of image SEO and it’s also a key principle of web accessibility . Include the exact phrase that appears in the image to make the email message obvious. When developing an image map, write alt text for each link. Search engines place a lot of value in the practice when considering ranking and relevance, especially Google. Again, the best kind of ‘alt’ text to use in this example is the same text you would use if you were writing a text … 1. Alternative text best practices. 01. But here are a few things to keep in mind when you’re creating alt text. Accurately describe the content and function of the image Sounds obvious? The safe bet is to also have important information in the Alt text… In this article I’m going to go over Alt Text best practices so you can do image SEO the right way. I’ve self-corrected while designing: by attempting to write alt text for an icon, I’ve discovered that the icon itself is too vague, which then prompted me to edit my designs to make the icon more understandable. Keep it short-ish. Too short and it may not give enough detail. SEO best practices are what most people associate with alt text, and for good reason. You need to figure out what story you want to tell, based on the objective of your website. GOT ANY HOT TIPS ON WRITING ALT TEXT? Its use is popular as it allows web images to be 'searchable' and is said to increase search engine optimisation (SEO). The alt text for this image should be alt="Twitter" or similar (depending on the context and how the image is used), but it should not be "blue bird" or anything similar. I have seen several sites that did include descriptions of what the image shows in the alt text of an image, usually on sites that had made an effort to improve accessibility but misunderstood the requirement. 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